Samuel Zerihun is an exemplary coffee farmer from Ethiopia who has dedicated himself to cultivating high-quality coffee on his 2.686-hectare farm. His exceptional commitment to sustainable farming practices and quality control has led to his coffee beans being ranked 5th in the country last year, earning a prestigious position among the top forty specialty coffees exported from Ethiopia. Samuel’s hard work and expertise not only enhance his own business but also contribute significantly to the global reputation of Ethiopian coffee, showcasing the immense potential for success within the Ethiopian coffee industry