About US
Project Objectives
The vision of the project is to create a vibrant and sustainable specialty coffee sector in Ethiopia. By providing targeted support and resources to coffee farm enterprises, the project envisions a future where farmers have the knowledge, skills, and tools to produce high-quality coffee, access global markets, and achieve economic prosperity. The project aims to foster innovation, digital literacy, and financial management within the coffee sector, empowering farmers to become successful entrepreneurs and ambassadors of Ethiopian specialty coffee worldwide. Ultimately, the project seeks to establish Ethiopia as a leading producer and exporter of exceptional specialty coffee, benefiting both the farming communities and the country’s economy as a whole.
Intended Outcomes
The mission of the USAID CATALYZE Market Systems for Growth (MS4G) Activity in collaboration with Soil and More Ethiopia is to support and empower 150 pre-selected coffee farm enterprises engaged in growing and marketing specialty coffee. The project aims to fully exploit domestic and international market linkages, enhancing productivity, quality, market access, and competitiveness. Through comprehensive business advisory services, training, and specialized support, the project strives to improve the livelihoods of coffee farmers and contribute to the growth of the coffee industry in Ethiopia.
How we got here
To Boost Productivity & Profits for Ethiopian Coffee Growers:
- 150 pre-selected coffee farm enterprises receive training & resources through USAID CATALYZE Market Systems for Growth (MS4G) & Ethiopia Cup of Excellence collaboration.
- Soil & More Ethiopia provides crucial business advisory services, focusing on:
- Post-harvest management: Training & resources to improve quality and value.
- Digital literacy: Equipping farmers with tools for market research, record-keeping, and online marketing.
- Financial literacy: Training in budgeting, record keeping, and financial management for informed decision-making.
Specialized Support for Top Performers:
- Additional business management support provided to the top 40 Cup of Excellence winners.
- This targeted coaching aims to optimize operations and drive further success in the coffee industry.
Impact:
- Empowered farmers with skills to enhance productivity, access markets, and achieve financial stability.
- Contributes to a thriving Ethiopian coffee sector with premium quality beans reaching both domestic and international markets.
