Meet Kebede Genale, a remarkable coffee farmer from Ethiopia. With his unwavering dedication and passion for his craft, Kebede has transformed his 13-hectare coffee farm into a thriving success story. Last year, his exceptional coffee beans were ranked an impressive 22th in the country and secured a spot among the top forty of Ethiopia’s exported specialty coffee. Kebede ‘s unwavering commitment to quality and sustainable farming practices has not only elevated his own business but also contributed to the reputation of Ethiopian coffee worldwide. Through his hard work and expertise, Kebede has become a shining example of the immense potential and success that can be achieved in the Ethiopian coffee industry.